Android begins to gain wider acceptance

Posted on Tuesday, October 20, 2009 by Erlik

There are many Linux based mobile platforms available today: Maemo, Openmoko and Android. Of these, it is probably Android that has created the most noise in and out of open sources circles. Until now however there have not been many successful devices running Google's mobile OS, and the ones that exist didn't present much of a challenge to the iPhone. Things are starting to change however.

HTC: finally some decent hardware.

The first manufacturer to release an Android powered smartphone was HTC with the Dream G1 (pictured up left, picture cc by pandemia). This was far from being a success: the operating system felt unfinished and the hardware was clunky. The lack of a virtual keyboard and an headphone jack were inadmissible sins on something supposed to go head-to-head with the iPhone. Google and HTC quickly learned from their mistakes and released Android 1.5 with virtual keyboard support and the new HTC Hero with a standard 3.5 headphone jack (pictured right, picture cc by laihiu). This better model was followed by the HTC Magic, a slightly cheaper version without the headphone jack. HTC's offer is now completed by the HTC Tatoo, a cheaper model with Android 1.6 and an headphone jack, but with a lower resolution screen. This allow HTC to cover the full gamut of smartphones: an expensive all-rounder, an affordable surfing machine and a cheaper, music oriented phone.

The carriers are interested

Up until now carrier enthusiasm for Android was tepid at best. It looks like this changed yesterday when Verizon declared war on the iPhone in a commercial aired during the NFL football games. To my knowledge this is the first time that I see a wireless carrier make such a push for an open smartphone platform. It is true that there have been massive campaigns for closed platforms like the iPhone, but never for Linux based systems. I am pretty sure that the people in Redmond and Cuppertino are not happy right now!

Other manufacturers are joining HTC

If currently all Android phones are made by HTC, this is quickly changing. Motorola, one of the biggest global cellphone manufactures is fully commited to Android and is preparing to launch 2 models this year. The first one, the Cliq should be available soon. The second model, codenamed "shole" is more of a prototype, but could still be released this year. Motorola actually dumped its own 'in house' Linux based OS to join the Android cause. This is important because Motorola has a lot of experience with mass market phones and already released very successful models like the Razr. We should also soon see devices that are Android powered but are not phones, like the future "dual booting" Acer netbook.

Conclusion

With only 3 million devices sold and much critiscism over its app store, Google's Android platform failed to make a major splash this year. I think that this was because Android was a new untested and immature system. This year however the OS has matured tremendously, more devices have been released at attractive price points and carriers are finally getting on board. If 2008 was the year of the iPhone, 2010 will be the year of the Android.

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